
THE BLOG
The blog is where I think out loud.
Lately that has meant a lot of writing on AI in film production: consent and likeness, ethical use, what changes for commissioning brands, and what stays the same regardless of the tools.

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Read MoreWhy sound design changes depending on where video lives
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Read MoreThe Attention Bargain: How Streaming Rewired Film Rhythm
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Read MoreCaptions That Work: How Subtitles Quietly Lift Watch Time Across Platforms
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Read MoreLive Generative Video in Live Events and Broadcasts
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Read MoreHow to get consent for a digital replica or AI voice
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Read MoreHow to Commission AI-Assisted Video Safely
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Read MoreThe real blackout in AI video is trust
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Read MoreCan technology protect AI work, or only prove it?
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Read MoreHow to commission a documentary-style brand film people actually finish
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Read MoreCan AI Give Filmmakers Real Control? Hollywood's Next Golden Era Will Be Won Pixel by Pixel
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Read MoreWho owns an AI-generated video? The UK and US answer, and how you prove your part
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Read MoreWhere Video Lives Now: A Practical Map of Film Audiences
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Read MoreSensory Storytelling for Brand Video
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Read MoreAR Brand Videos in London 2026: Creating interactive on-location experiences
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Read MoreIs AI the Trojan Horse for Film Censorship?
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Read MoreReal or AI-generated video? How audiences decide what to trust
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Read MoreActors Become Royalty-Earning IP Like Musicians
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Read MoreSynesthesia in Brand Videos: Creating That Unforgettable 'Feel'
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Read MoreHow Neuromarketing Can Supercharge Your Video Campaigns – Insights from Brain Science
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