This site is where I think out loud about filmmaking, video strategy, and what happens to storytelling when the tools keep shifting. I've been making films professionally for over fifteen years, working across documentary, branded content, corporate video, and editorial. The commissions run through DevilBoy Productions, the London production company I founded in 2011. The writing and thinking happen here.

Most of what I make is built around a straightforward principle: real people, real lenses, and real light tend to hold up better than the alternative. That is not a position against AI or new tools. It is a position about where trust lives in a piece of video, and why it matters that someone is accountable for what ended up on screen.

The blog is where most of the current thinking lives, particularly on AI in production, the ethics of synthetic media, and what changes for brands and commissioners when the image becomes easy to generate. The book, The Video Effect, covers the underlying decisions in longer form. If you are looking for hands-on training for your team, the workshops page covers what that looks like in practice.

Recent thinking